What is the AI Reality Check?

A free 12-question self-scored diagnostic for dealership leadership. It sorts where AI actually helps your store, where it doesn't, and what to ignore, then returns a written breakdown grouped into what to fix first, what to fix later, and what to disregard as theater.

No. It is value in advance. You answer 12 questions and get a real read on your operation. There is no obligation and no auto-responder. Michael reads every submission personally.

General managers, dealer principals, and operators who are tired of vendor decks that say AI on slide three and want to know which claims map to real operational improvement.

> The AI Reality Check

Where AI actually helps your store, where it doesn't, and what to ignore.

AI in auto retail is loud. Clarity is rare. Forty vendors say AI. This is twelve questions that tell you which of those claims map to something that actually changes your store on Monday, and which are theater you can stop paying attention to. Answer honestly. You get a scored read at the end.

Built by an operator. 20 years in automotive retail, currently selling cars at the #1 Chevrolet dealer in the country. Used to diagnose systems, not sell software.

0/12 answered0%

01 / Lead handling
Do you know your actual average internet-lead response time, measured, not estimated?
02 / Lead handling
Who answers a lead at 9pm on a Saturday, and what happens to it by Monday?
03 / Lead handling
How many leads from 90+ days ago has anyone touched since they went cold?
04 / Systems reality
When a conversation starts in your CRM, does it finish there, or fall into a gap between your DMS, CRM, and service tools?
05 / Systems reality
How many dashboards does your team check that nobody acts on?
06 / Systems reality
When a vendor says their AI needs your data 'a little cleaner,' whose job does that become?
07 / Vendor filter
Can your current AI vendor explain what changes day-to-day, or only what the platform does?
08 / Vendor filter
Does a pitch on your desk guarantee an outcome with a big round number and no methodology?
09 / Vendor filter
Are you being sold AI, or a dashboard with 'AI' on slide three?
10 / Service and visibility
Does a service-lane conversation ever become a sales conversation automatically?
11 / Service and visibility
Do you know which in-market customers are on your website right now and unidentified?
12 / The point
Of everything above, do you already know what you'd fix first, and what you'd ignore?